Stories Worth Telling
Not every brief arrives with a clear narrative. Sometimes you have to find it. Here are a few times I did exactly that.
The Weekend Back Campaign
Go To Market Strategy
Conversion Optimized Landing Page
Social Media Carousel Post
Email Marketing
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Developed a full-funnel Go-To-Market strategy for PayPro, a B2B payments fintech built for SMBs. Defined positioning, messaging pillars, and customer personas, and crafted a distinct brand voice blending calm competence with dry wit. Built LinkedIn ad concepts, landing page strategy, email marketing material, and conversion optimization plans focused on accelerating cash flow and giving operators their weekends back.
Your Place at Panera
Integrated Social Media Campaign
TikTok: Trend-Led Content
Instagram: Aspirational Content
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Built an integrated social media campaign for Panera Bread that repositioned the brand as a “third place” for a Gen Z audience, unifying organic content, influencer partnerships, paid ads, and community management around a single campaign goal. Leveraged AI tools for content ideation, personalization, analytics, and ethical moderation to inform strategy and optimize engagement.
Stronger Together
Integrated Marketing Campaign
Lean Brand Guide
In-App Social Portal
Email Marketing
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Built a marketing brief and lean brand guide for Active You, defining the ‘Stronger Together’ messaging and audience positioning, with visual assets and campaign-ready strategy created in Adobe Express.